PORTFOLIO

Email design

I enjoy working closely with e-commerce and marketing to create engaging and exciting email designs that allow for the personality of the brand to shine forth. It can be a challenge to design with email best practices in mind, to balance eye-catching creative that will also perform well across multiple email platforms. I like to incorporate animation, and illustrations as much as possible to bring some stylistic elements of the brands I work with.

20220223-HSe-Retrox

20220223-HSe-Retrox

20220228-HSs-CartEmail2x

20220228-HSs-CartEmail2x

20220302-HSe-React-Email1x

20220302-HSe-React-Email1x

20220302-HSe-React-Email3x

20220302-HSe-React-Email3x

20220410-HSe-PostPurchase2

20220410-HSe-PostPurchase2

20220415-HSe-15Off

20220415-HSe-15Off

Promo Email

Promo Email

This was to highlight some of our imagination play.. The brief asked for a more editorial style to showcase the creative, hands-on style of play.

Weekly Deals Promotion

Weekly Deals Promotion

A promotion balanced by a fun image of one of the top selling products for the season.

Holiday Promotional Offer

Holiday Promotional Offer

A loyalty promotion used during the holiday season.

Family Games Promotion

Family Games Promotion

A promotion balanced by a fun image of one of the top selling products for the season.

New Arrivals Promotion

New Arrivals Promotion

Highlighting some of our new arrivals for the summer.

Spring Time Tiered Offer

Spring Time Tiered Offer

A text-heavy promotion balanced by a fun image of one of the top selling products for the season.

HugglePod Promotion

HugglePod Promotion

This email was featuring one of our top selling product lines. Using a lot of user-generated content to provide a social media feel.

Active Play Promotion

Active Play Promotion

A promotion balanced by a fun image of one of the top selling products for the season.

Fall Tiered Email

Fall Tiered Email

Another multiple level offer, with a lot of verbiage to convey.

Fall Email

Fall Email

Balancing a strong image with a strong offer.

Holiday Email

Holiday Email

This was for a big holiday promotion in which I animated falling snow on the product to engage customers.

Landing Page Design

Although I am foremost a graphic designer, I also enjoy getting my hands dirty by doing some coding and front-end development. All the landing pages below I was the lead designer as well as the web developer behind them. I aim to design with mobile-friendliness in mind since more consumers are browsing and shopping with their phones than with desktop.

Social media work
Landing Page - Materials and Testing

Landing Page - Materials and Testing

This was part of a trio of landing pages designed to educate customers on our assortment of swings. This page covered the materials used, safety and testing of the swings.

Landing Page - How-to and Assembly

Landing Page - How-to and Assembly

This was part of a trio of landing pages designed to educate customers on our assortment of swings. This page covered all the questions regarding hanging and assembly.

Landing Page - 2021 Swing Guide

Landing Page - 2021 Swing Guide

This was a project to create a shopping comparison chart for our entire line of swings. The goal was to create a mobile-friendly chart that would group together swings based on shape and list key features. I was the designer and did the coding and web development of the page.

Landing Page for One2Go toy line

Landing Page for One2Go toy line

This was a project that I led to create a landing page for the launch of Hearthsong's new ride-on toy line, One2Go. I designed and coded the landing page with a focus on mobile-friendly design.

IMG_1971

IMG_1971

IMG_1968

IMG_1968

IMG_1969

IMG_1969

IMG_1970

IMG_1970

IMG_1972

IMG_1972

misc Design work
abby_print

abby_print

jakob2

jakob2

poster3

poster3

previewcolage2

previewcolage2

Western MTB Championship Poster 1

Western MTB Championship Poster 1

A poster design for my Western MTB Championships concept. Features illustrations done by me and bright eye-catching colors.

Western MTB Championship Poster 2

Western MTB Championship Poster 2

Version two of my poster designs for the Western MTB Championship. Illustrations are my own.

Meredith College Theater Poster

Meredith College Theater Poster

This was a series of posters designed for the Meredith College Theaters season of shows for the 2017/18 season. I wanted to create a cohesive feel to the shows which all had very different subject matter. (Xanadu)

Meredith College Theater Poster

Meredith College Theater Poster

This was a series of posters designed for the Meredith College Theaters season of shows for the 2017/18 season. I wanted to create a cohesive feel to the shows which all had very different subject matter. (Marie Antoinette)

Meredith College Theater Poster

Meredith College Theater Poster

This was a series of posters designed for the Meredith College Theaters season of shows for the 2017/18 season. I wanted to create a cohesive feel to the shows which all had very different subject matter. (Decision Height)

Meredith College Theater Poster

Meredith College Theater Poster

This was a series of posters designed for the Meredith College Theaters season of shows for the 2017/18 season. I wanted to create a cohesive feel to the shows which all had very different subject matter. (Dutchess Mislaid)

Western MTB Championship Magazine Ad

Western MTB Championship Magazine Ad

1 of 3 magazine advertisement designs for my concept of the Western MTB Championship. Illustrations are my own.

Western MTB Championship Magazine Ad

Western MTB Championship Magazine Ad

2 of 3 magazine advertisement designs for my concept of the Western MTB Championship. Illustrations are my own.

Western MTB Championship Magazine Ad

Western MTB Championship Magazine Ad

3 of 3 magazine advertisement designs for my concept of the Western MTB Championship. Illustrations are my own.

Ground Roots Magazine Ad

Ground Roots Magazine Ad

For my magazine advertisements for this company I wanted to focus on the key fact that they were non-genetically modified seeds. So I thought up the idea of using the seeds as test subjects in a lab and it grew into what is shown here. I used found imagery from monster movies as well as actual seeds that I placed onto mats and photographed before combining the two in Photoshop. 1 of 3

Ground Roots Magazine Ad

Ground Roots Magazine Ad

For my magazine advertisements for this company I wanted to focus on the key fact that they were non-genetically modified seeds. So I thought up the idea of using the seeds as test subjects in a lab and it grew into what is shown here. I used found imagery from monster movies as well as actual seeds that I placed onto mats and photographed before combining the two in Photoshop. 2 of 3.

Ground Roots Magazine Ad

Ground Roots Magazine Ad

For my magazine advertisements for this company I wanted to focus on the key fact that they were non-genetically modified seeds. So I thought up the idea of using the seeds as test subjects in a lab and it grew into what is shown here. I used found imagery from monster movies as well as actual seeds that I placed onto mats and photographed before combining the two in Photoshop. 3 of 3

AIGA Poster - Edward Fella

AIGA Poster - Edward Fella

This poster was based on the style of Edward Fella, who is famous for his hand-drawn typographic treatments. I decided to follow in his example and drew all the headlines and titles, as well as all the images of New York icons that are featured.

Planned Parenthood Infographic

Planned Parenthood Infographic

This is an infographic I designed in support of Planned Parenthood. It was done for one of my design classes in college in which we had to choose an organization or issue important to us.

Meredith College Arts & Humanities

Meredith College Arts & Humanities

An informational tri-fold brochure designed for the Meredith College Arts & Humanities department. (Cover)

Meredith College Arts & Humanities

Meredith College Arts & Humanities

An informational tri-fold brochure designed for the Meredith College Arts & Humanities department. (Inside)

Taste of Boom! Magazine design

Taste of Boom! Magazine design

This was a magazine design that I created based on my love of Japanese cooking. I was trying to reach an audience of young adults, like myself, to create restaurant quality meals at home. I aimed to incorporate a youthful exuberance with the typography and action speech bubbles. (Cover)

Taste of Boom! Magazine design

Taste of Boom! Magazine design

This was a magazine design that I created based on my love of Japanese cooking. I was trying to reach an audience of young adults, like myself, to create restaurant quality meals at home. I aimed to incorporate a youthful exuberance with the typography and action speech bubbles. (Table of contents)

Taste of Boom! Magazine design

Taste of Boom! Magazine design

This was a magazine design that I created based on my love of Japanese cooking. I was trying to reach an audience of young adults, like myself, to create restaurant quality meals at home. I aimed to incorporate a youthful exuberance with the typography and action speech bubbles. (Feature spread)