PORTFOLIO

Email design
Halloween Email
Halloween Email

This was an email created for a Halloween promotion. I created an animation of lighting flashes behind the pumpkin house which was a product carried by the company.

Holiday Email
Holiday Email

A holiday type promotion I created for the brand balancing a lot of promotional verbiage with some watercolors evoking the season.

Holiday Email
Holiday Email

This was a top selling holiday item that needed promotion so I incorporated it into the hero feature.

Holiday Tiered Promotion
Holiday Tiered Promotion

A lot of holiday promotion language balanced by a fun image of one of the top selling products for the season.

Holiday Text-Only Promotion
Holiday Text-Only Promotion

Another holiday promotion that needed emphasis on the offer while evoking the season.

Custom Stack Email
Custom Stack Email

A custom stack template designed by myself which allowed us to promote multiple categories in one email. We saw greater engagement with this type of emails during the holiday season.

Fall Tiered Email
Fall Tiered Email

Another multiple level offer, with a lot of verbiage to convey.

VIP Savings Email
VIP Savings Email

This was a VIP sales event for only a limited time so I created a whimsical image to align with the brands styling.

Holiday Email
Holiday Email

Another example of providing a promotional message with the brand's image and styling in mind.

Holiday Email
Holiday Email

This was for a big holiday promotion in which I animated falling snow on the product to engage customers.

Holiday Email
Holiday Email

An example of balancing an engaging visual with promotional messaging.

Holiday Email
Holiday Email

An example of balancing an engaging visual with promotional messaging.

Holiday Email
Holiday Email

An example of balancing an engaging visual with promotional messaging.

Holiday Email
Holiday Email

An example of balancing an engaging visual with promotional messaging.

Holiday Email
Holiday Email

An example of balancing an engaging visual with promotional messaging.

Fall Email
Fall Email

Balancing a strong image with a strong offer.

BRANDING
Western MTB Championships
Western MTB Championships

The Western Mountain Biking Championships is the premier event for mountain bike racing in the Western, United States. The area’s top racers come together to compete for championships in their events, as well as spectator and consumers who are drawn to the action. There are many vendors that also showcase at the event, making it one of the top advertising events for businesses.

Ground Roots Seed Company
Ground Roots Seed Company

Ground Roots is a seed company that has been in business for over 40 years. They are looking to rebrand their company image in order to reach a younger generation of farmers. With the rise of urban farming, they are looking to expand more into the “weekend farmer” lifestyle, while still providing their products and services to the commercial farmers that make up the majority of their business.

ILLUSTRATION
Sammi Rummels
Sammi Rummels

A rough illustration of one of my favorite cyclocross athletes, the talented Sammi Rummels.

Green Neff
Green Neff

An illustration of pro mountain biking heroine, Yolanda Neff.

Cougar in blue
Cougar in blue

An illustration playing with a more loose style than my usual.

Cougar in pink
Cougar in pink

An illustration playing with a more loose style than my usual.

PRINT DESIGN
Western MTB Championship Poster 1
Western MTB Championship Poster 1

A poster design for my Western MTB Championships concept. Features illustrations done by me and bright eye-catching colors.

Western MTB Championship Poster 2
Western MTB Championship Poster 2

Version two of my poster designs for the Western MTB Championship. Illustrations are my own.

Meredith College Theater Poster
Meredith College Theater Poster

This was a series of posters designed for the Meredith College Theaters season of shows for the 2017/18 season. I wanted to create a cohesive feel to the shows which all had very different subject matter. (Xanadu)

Meredith College Theater Poster
Meredith College Theater Poster

This was a series of posters designed for the Meredith College Theaters season of shows for the 2017/18 season. I wanted to create a cohesive feel to the shows which all had very different subject matter. (Marie Antoinette)

Meredith College Theater Poster
Meredith College Theater Poster

This was a series of posters designed for the Meredith College Theaters season of shows for the 2017/18 season. I wanted to create a cohesive feel to the shows which all had very different subject matter. (Decision Height)

Meredith College Theater Poster
Meredith College Theater Poster

This was a series of posters designed for the Meredith College Theaters season of shows for the 2017/18 season. I wanted to create a cohesive feel to the shows which all had very different subject matter. (Dutchess Mislaid)

Western MTB Championship Magazine Ad
Western MTB Championship Magazine Ad

1 of 3 magazine advertisement designs for my concept of the Western MTB Championship. Illustrations are my own.

Western MTB Championship Magazine Ad
Western MTB Championship Magazine Ad

2 of 3 magazine advertisement designs for my concept of the Western MTB Championship. Illustrations are my own.

Western MTB Championship Magazine Ad
Western MTB Championship Magazine Ad

3 of 3 magazine advertisement designs for my concept of the Western MTB Championship. Illustrations are my own.

Ground Roots Magazine Ad
Ground Roots Magazine Ad

For my magazine advertisements for this company I wanted to focus on the key fact that they were non-genetically modified seeds. So I thought up the idea of using the seeds as test subjects in a lab and it grew into what is shown here. I used found imagery from monster movies as well as actual seeds that I placed onto mats and photographed before combining the two in Photoshop. 1 of 3

Ground Roots Magazine Ad
Ground Roots Magazine Ad

For my magazine advertisements for this company I wanted to focus on the key fact that they were non-genetically modified seeds. So I thought up the idea of using the seeds as test subjects in a lab and it grew into what is shown here. I used found imagery from monster movies as well as actual seeds that I placed onto mats and photographed before combining the two in Photoshop. 2 of 3.

Ground Roots Magazine Ad
Ground Roots Magazine Ad

For my magazine advertisements for this company I wanted to focus on the key fact that they were non-genetically modified seeds. So I thought up the idea of using the seeds as test subjects in a lab and it grew into what is shown here. I used found imagery from monster movies as well as actual seeds that I placed onto mats and photographed before combining the two in Photoshop. 3 of 3

Magazine Editorial
Magazine Editorial

A layout design of an article on Emma Stone which I put together for my typography class.

Women's Rights
Women's Rights

This was a poster I designed for a gallery showing which was themed around the subject of women's rights. I wanted to create a piece that showed the strength of how women empower each other with their words. The text is various quotes from activists throughout history. Photography and illustration is my own.

Futura Broadside
Futura Broadside

A design based around the creator of the font Futura, using only three colors and the font itself.

AIGA Poster - Edward Fella
AIGA Poster - Edward Fella

This poster was based on the style of Edward Fella, who is famous for his hand-drawn typographic treatments. I decided to follow in his example and drew all the headlines and titles, as well as all the images of New York icons that are featured.

WEB DESIGN
Website design for Western MTB Champ
Website design for Western MTB Champ

This was the website for the Western MTB Championships that I based my senior project on. For the website I wanted to bring in all of the colors I had used across the poster and magazine designs. I wanted it to be eye-catching and exciting to draw in potential competitors and spectators alike. (Homepage)

Website design for Western MTB Champ
Website design for Western MTB Champ

This was the website for the Western MTB Championships that I based my senior project on. For the website I wanted to bring in all of the colors I had used across the poster and magazine designs. I wanted it to be eye-catching and exciting to draw in potential competitors and spectators alike. (News)

Website design for Western MTB Champ
Website design for Western MTB Champ

This was the website for the Western MTB Championships that I based my senior project on. For the website I wanted to bring in all of the colors I had used across the poster and magazine designs. I wanted it to be eye-catching and exciting to draw in potential competitors and spectators alike. (Information)

Package DESIGN
Water bottle design
Water bottle design

This is a concept of a design for the Western MTB Championship. At many events like this you receive a free water bottle from the event and so I created this neat piece of swag.

Ground Roots Package Design
Ground Roots Package Design

This is a package design of seed bags for the Ground Roots Seed Company. I had to research the information that had to be displayed on such bags, and then I illustrated the varieties of vegetables for each bag. 1 of 3.

Ground Roots Package Design
Ground Roots Package Design

This is a package design of seed bags for the Ground Roots Seed Company. I had to research the information that had to be displayed on such bags, and then I illustrated the varieties of vegetables for each bag. 2 of 3.

Ground Roots Package Design
Ground Roots Package Design

This is a package design of seed bags for the Ground Roots Seed Company. I had to research the information that had to be displayed on such bags, and then I illustrated the varieties of vegetables for each bag. 3 of 3.